Losing Chevrolet, the only manufacturer in the series is certainly a big blow for everyone involved, although it could be a chance for new manufacturers to join, if they see that the dominant car's finally gone.
Originally Posted by KindaUnstuck
The worry is probably a few years down the line when the independents can't afford to keep the current calendar going long-term as it's not very sponsor friendly with the lack on rounds in Western Europe and too many flyaways and the BMW 320 TC and SEAT Leon cars are even older than they are now, considering they are based on cars from 6/7 years ago already with no new, viable replacements for teams like Engstler or Wiechers to run if they are still around.
I couldn't agree more with you!
Of course it sounds nice to have a world championship that actually visits most continents, but you also have to consider the high costs doing that. Fact is, that most teams in the WTCC are based somewhere in Europe, most (if not all) sponsors are based in Europe and their biggest market remains Europe. Visiting the new or growing markets of Asia and Southern America may sound great, but the interest in the series there is pretty low.
So what's the point of going there?
The big, global companies have such a high marketing budget, that they can easily find another way of spending it, that actually reaches more people than the WTCC. It's smaller companies that'd think of a less attractive series, where they could become a large sponsor, but judging by the amount of sponsors overall in the WTCC, it doesn't seem very attractive to both small and big companies.
Someone really has to think, how they could improve that situation.